Social Media Apps You Have To Consider For Your Brand
It’s always helpful to know what social media sites are around when in business. In today’s generation, it can be argued that social media is a prime driver and leader in gaining awareness and traction to your website. Engaging in particular social media sites means you help to maximise the size of your brand, increase social engagement and achieve the goals you have set for social media.
When choosing the right social media sites to engage with, it’s not just about how popular it is, but it’s also whether it fits your business. Does it target the right audience? It is in line with your business area? Are they sustainable? To help you out, here is a lowdown on what social media sites you need to know about right now.
Considering it birthed back in 2004, Facebook was the popular social network around that time. Over time it’s gained over 2.23 million average users a month. There are millions of businesses that are using active Facebook pages and they continue to actively promote their business through this platform. This makes it a rather easy choice if you’re looking to promote your business on social media.
Set up and login is relatively easy on Facebook, and there are many features that you can utilise to ensure that you gain the right reach to your audience. Images, live videos and stories are all available which help to get your brand out to your relevant audience. The Facebook algorithm prioritises content that is considered engaging and interaction worthy.
YouTube
This video sharing platform is the leading runner of its kind. YouTube has users watching an endless amount of hours of video content daily and earns millions of subscribers. You can easily create a YouTube channel where your videos can be uploaded to. They can then interact with the videos by liking and commenting on the videos that you upload.
Youtube is currently owned by Google and is also considered a search engine for video content. Therefore, it might be worth reading up on YouTube SEO too. This will help you to maximise your optimisation in the best way possible for YouTube.
Instagram is a sharing platform for videos and photos. There are several features in the Instagram app which allow you to upload photos and videos, share a live video and add to your personal Instagram Story. IGTV is a new feature in which businesses might have a particular interest in due to the longer content videos that it allows you to upload.
For businesses, you can set up an Instagram business profile which will help you to track your analytics for your account as well as schedule Instagram posts in advance for later posting.
Tumblr
Tumblr can be considered a microblogging platform that allows you to share anything from text and photos to videos and audio files. Users of the platform share pretty much anything in a media form to gain exposure.
With an average of around 500 million visitors a month. There’s no surprise that many businesses may consider Tumblr as a platform for exposing their business. If you wish to know more about Tumblr and how it can be used for marketing purposes, here’s a starter guide for you.
For the latest news in sport, entertainment, politics and more, Twitter is the social network for it. The selling point for Twitter is that it thrives for real-time news and information. The timeline focus on Twitter enables you to keep up to date with live news as its occurring.
It’s also considered an important platform when it comes to customer service. It’s estimated around 80% of customer service requests happen on Twitter. This is mainly down to the exposure that’s generated on the platform and the heightened pressure for businesses to resolve the problem before it escalates to other potential users.
LinkedIn’s purpose is now considered a professional social media site for businesses and leaders in the industry. It allows experts in the field to share content and grow networks to help enhance their personal brand. It’s also a platform to help businesses to provide knowledgeable insight that can help them to increase their authority within their industry. This helps to attract talent and gain exposure for their company.
Snapchat
Established in 2011, Snapchat is still considered a relatively new social media network. It’s a multimedia sharing app which allows users to share videos and photos between friends as short snaps. It was the original birth for the stories format which migrated to other social media platforms at a later date. In particular, Instagram took up the feature which has seen Snapchat’s growth become hindered from a marketing perspective.
It still continues to add features to help brands expose their reputation, including the ‘Discover’ feature which provides users with news articles and stories that may be of interest to them.
Medium
Medium is considered an online platform for publishing articles, with a social media element to it. The majority of articles on Medium are free but there is also certain publication which can only be read by paying members.
Where businesses utilise the features of Medium is blog posting where businesses have the ability to republish their blog content and grow their reach with each publication.
To Conclude:
The social networks outlined above are just some of the social media platforms that you should be considered when building and growing your business. As mentioned earlier though, there are considerations to be made on whether or not the social platform that you choose is suitable for your business. Where Twitter might be suitable for the industry and content that you produce, it might not necessarily make it suitable for a platform such as Snapchat. It’s all about analysing the tools you have in front of you and determining whether the platform is suitable. It can be said that social media sites such as Facebook have features and an outreach that would make it suitable for most businesses to choose and publish their content on.
Author Bio: Natalie Wilson is a freelance writer for many different business publications. With a range of knowledge in the business sector, she is currently researching brand development and what makes brands unique. With the Northern Powerhouse growing stronger, she has enjoyed researching different brand design Manchester city centre and hopes to look into other Northern cities during her research.