I don’t believe anyone has blogged about this yet.

Details are patchy at the moment, but Flippa’s General Manager Dave Slutzkin has announced that Flippa is adding an escrow service to their site. It’s in partnership with escrow.com (well known, but seriously flawed) and is likely to be an optional service buyers and sellers can use at Flippa.

In the past there’ve been instances where Flippa wasn’t paid the “success fee” for a site selling in their marketplace. The advantage with having an in-house escrow is that Flippa will now know when a site sold in the marketplace has changed hands (whether on not the WHOIS is modified). Honest buyers and sellers who aren’t looking to cheat Flippa out of their success fee should have no issues with Flippa knowing the sale completion date.

It’s not yet known whether the pricing will be fair i.e. users being charged for only the service provided: escrow on the domain. It may well follow escrow.com’s current pricing: price based on the entire value of the site even though it’s only the domain that’s getting escrow protection.