Here is a question we get asked often: How Successful Does a Website Need To Be Before You Can Flip It?

The answer is that you can sell your website at any level. In theory, you can even just sell the domain, but that is a whole different ballgame (domain flipping).

However

However, ideally you want to ensure that at the very least your website has to have:

*SOME subscribers,

*and some revenue.

These are the big three golden factors, and if your website doesn’t have these factors, you will struggle to get a decent amount for your site.

But if you DO have them all, then you can get some really good bids for your website.

Happy flipping.

Midascode

There has never been a better time to sell a website, and yes, many of them sell for millions, and in some cases even billions of dollars. But how do you create a website that can sell for over a million dollars?

There are hundreds of factors involved, but there are three essential ones:

1) Traffic
2) Profits
3) Brand

Traffic

Traffic is the blood of any website, if you don’t have it flowing, your site will die.

For a website or blog to sell for over a million dollars, you are likely to need over 100,000 visitors per month. There are some exceptions, but as a general guide, this is what I would expect the absolute minimum to be.

Profits

High traffic without profits is not worth a great deal. In fact, there are websites that get high traffic and actually lose money. At the end of the day, you are largely going to be judged on your profits, so to sell for over one million dollars, I would be looking for a minimum of $200,000 profit per year.

Remember, traffic is for vanity, profits are for sanity.

Brand

Sites like Facebook and Youtube are valued so high partly because of the global branding that they have. To sell your website for over one million dollars, I would expect your website to not only be seen as a leading brand name in your industry, but also a brand with a good track record and positive image.

Summary

If you have all of the above three factors, give us a call, we may just buy your site 😉

Midascode

We have been getting a lot of visits from people looking to know more about buying and selling websites. So we thought it was about time we got interactive. If you own a website, then please answer the question below:

How much would you sell your main website for?

Give your realistic selling price, as it would be great to know more about our readers.

Midascode

Valuing websites can be a tricky business, there is no set formula, and there are many factors involved. Today I would like to share with you 7 reasons that I will pay more for your website.

Revenue

Ok, revenue is an obvious one, but the fact remains that it is the single most important factor in your sites valuation. if you want me to give you tons of cash, then I want to see a site that is making good profits each month.

Domain Name

If your domain is hosted at blogspot or another free host, then I will most likely shake my head violently and move on. But if your domain is sex.com – then I will have my credit card in hand before you can say “website transaction”.

Brand

Are you the talk of the industry? Or does the mention of your website generate blank stares? The branding of your site can have a huge effect on your site’s value.

Web Design

The design of your website is not a major factor, but it will certainly have an effect on how much I am willing to pay. After all, if your site design looks like a baby has been sick all over it, then it may cost me $2k to fix the mess.

Traffic

More traffic = more revenue = more value = …… ok, I ran out of more =’s, but you get the point.

Google Love

Does Google love your site? On the Internet this is like being best friends with the president, and remember, good Google rankings = Traffic = Revenue… ok, you get the picture.

Inventory & Scripts

Does your web business come with $10k worth of DVDs? Or perhaps you have a complex custom script that cost you $10k to make? I can’t guarantee that either will add $10k to your valuation, but it will certainly have an effect.

Despite all of the above, the actual value of a site is simple = what someone is willing to pay for it. But hopefully this list will show you areas you can improve upon.

But it’s not all about price. The terms matter too as this article demonstrates.

You own a website or blog and would like to cash in and sell it for the best possible price. But how do you ensure that you get a good price?

There are two simple tricks I have used in the past to sell sites for more than the market average.

1 – Deal with the BIG players

Many people are scared of dealing with mega global companies. Images of scary lawyers and men in fancy suits is often enough to want to avoid them, but guess what? The biggest companies have the biggest pockets.

For example, $20,000 may seem like a lot of money to you, but to these guys it is a drop in the ocean. So they are less likely to haggle, or worry about getting a great deal. Also, they are less likely to waste your time and wimp out at the end vs some kid who is using his college fund to pay for your site.

So if you own a site on cell phones, contact Nokia, they won’t bite.

2 – Find a buyer who can squeeze extra value from the site

Ok, this kinda sounds obvious. But let’s look at an example:

Let’s say you own a Britney Spears fan forum, it makes $200 per month in adsense, and has 6,000 members.

On a standard website marketplace, you would be lucky to get $3,000 for such a site. Why? Because of the low revenue. But what if you could sell it to someone who could benefit in many other ways from the investment? For example, you could sell it to someone who already owns a network of Britney sites. Not only will the new buyer get the ad revnue, but he/she can use the new site to drive more traffic, links, and members to the other sites in the network.

Or, you could sell it to Britney’s management, she needs all the help she could get right now, and I am sure her management could find many uses with this database of loons, sorry, Britney Spears fans.

So remember, look for the people best suited to get extra value from your website, and contact those people first.

Midascode