There are MANY reasons as to why you should consider buying an established website as opposed to creating a new one.

Market research
One of the main reasons is that an established site will have a past performance, so this means that your market research is included in the sale. By looking at a sites history you can easily see what works and what doesn’t. This will save you valuable time and money.

A few examples of this are:

Keyword research (Simply look through the sites stats and you will see where the traffic is coming from. You can use this to find new keywords and also you will know which keywords provide the most quality traffic)

Learn from past mistakes (Mistakes are time and money consuming. You can learn from the mistakes from the previous owner and therefore save future time and money.

PPC (building a list of quality PPC phrases can take a lot of time and a huge amount of money, if the previous owner used PPC then he/she should include this data in the site sale)

Creation time and money

Creating a new site can take a lot of time and money. Designers can be expensive, and there is always a lot of time needed to make any changes and add content.

Existing userbase

This is one of the most important factors in an established site. If you have existing users then you can e-mail them, get feedback, have a site with an active feel.

Disadvantages of buying sites

Like most things on the net there is a negative side to buying sites as well. Here are the main problems:

A large investment is often required (Simply ask yourself, could I re-create this site myself for less money?)
Transfer costs (On larger sites you may need to hire a lawyer, accountant, broker etc…)
Time is required to research the sites.

At Midascode we can help you with all of the above. If you are looking to purchase a website then simply contact us today and we will send you more details on our site buying services.