You own a website or blog and would like to cash in and sell it for the best possible price. But how do you ensure that you get a good price?

There are two simple tricks I have used in the past to sell sites for more than the market average.

1 – Deal with the BIG players

Many people are scared of dealing with mega global companies. Images of scary lawyers and men in fancy suits is often enough to want to avoid them, but guess what? The biggest companies have the biggest pockets.

For example, $20,000 may seem like a lot of money to you, but to these guys it is a drop in the ocean. So they are less likely to haggle, or worry about getting a great deal. Also, they are less likely to waste your time and wimp out at the end vs some kid who is using his college fund to pay for your site.

So if you own a site on cell phones, contact Nokia, they won’t bite.

2 – Find a buyer who can squeeze extra value from the site

Ok, this kinda sounds obvious. But let’s look at an example:

Let’s say you own a Britney Spears fan forum, it makes $200 per month in adsense, and has 6,000 members.

On a standard website marketplace, you would be lucky to get $3,000 for such a site. Why? Because of the low revenue. But what if you could sell it to someone who could benefit in many other ways from the investment? For example, you could sell it to someone who already owns a network of Britney sites. Not only will the new buyer get the ad revnue, but he/she can use the new site to drive more traffic, links, and members to the other sites in the network.

Or, you could sell it to Britney’s management, she needs all the help she could get right now, and I am sure her management could find many uses with this database of loons, sorry, Britney Spears fans.

So remember, look for the people best suited to get extra value from your website, and contact those people first.

Midascode