The past couple of weeks have been a tricky time for buying web sites.

This is due to the Google pagerank update that has been bouncing around like a rabbit on drugs.

Like it or not, Pagerank still plays an important part in determining a sites value, so during an update can be an awkward time to buy or sell.

I have seen many sites listed with titles like “Pr4 site for sale”, but when I check they are pr2. This of course can work both ways, and if you are sharp you could look for sites that have recently gained a large pagerank increase, and then bid on those sites.

So what is the purpose of this article? am I saying to avoid buying or selling sites during an update? of course not! but you do have to be careful.

The best way to check is to use the following tool to check the pagerank of a site from multiple datacenters: Pagerank Checking tool

If the pagerank is lower than the seller is quoting, then tell the seller. If it is higher, then it may be worth putting in a bid ASAP. 😉

Like anything on the net buying web sites is a gamble, but bear in mind that during a pagerank update the odds can change in the blink of an eye.

Good luck.