We have bought many websites in our time, but looking back, the sites that we got the best deals with has one thing in common… today we are going to share that magic factor with you, and perhaps you will be able to buy some great sites at low prices too.

We are not psychologists, but we are good at sales, online selling in particular, and there is one simple yet consistent formula we have noticed:

If the website owner contacts us then we often get a good (low) price, if we contact them, we often get high prices.

Like we said earlier, we are not psychological experts, but somehow we feel that the above swings the balance of power and control dramatically to one side. The fact that they contact you means that they need you, they want something from you… this is a powerful position to be in.

So this begs the question: how do you get people to contact you with websites for sale?

What we do is simply put the word out. Via our IM, by telling our friends, by telling our contacts etc… Perhaps write a blog post saying you are looking to buy a website. Once people know that you are looking for a site, they will remember you when they come to sell, even if it is years later. You are planting seeds in their head, and with time those seeds will grow.

Another reason we believe that this is the key to getting a good price on a website, is that often, if the seller has gone to the trouble of contacting you, they are most likely desperate to sell. Perhaps they need the money, perhaps they are bored of the site, perhaps they want funds for another project… so this eagerness to sell will mean they will sell cheaper just to get rid of it.

So if you have ever considered investing in a website, start sewing the seeds today, you never know what might grow.

Midascode